Michelle Chang-Li—Born an​d raised in Malaysia, Michelle’s passion for fashion took her to Seoul, South Korea, where she honed her skills at the prestigious Esmod Seoul. Immersed in the heart of K-fashion, she cultivated a unique aesthetic that blends classic elegance with a modern twist. After graduating, she returned to Malaysia during the pandemic, a time when the world was at a standstill, but her creativity was anything but. Instead, it surged with newfound inspiration that would soon define her brand.

Finding her identity in fashion was a journey of exploration and self-discovery for Michelle. During her time in Seoul, she immersed herself in the city’s dynamic fashion scene, experimenting with different styles, fabrics, and techniques. From the bold prints and sexy silhouette and also office wear that dominated the streets to the delicate, understated elegance of traditional Korean attire, she absorbed it all. Through this process, She began to weave together the threads of her own aesthetic—one that harmonized the allure of timeless beauty with the sophistication of modern design. It was in this creative experimentation that she truly found her voice in fashion, a voice that now speaks through every piece in her collection.

In the quiet of her homecoming, ChangLi was born—a brand that is not just a label but a reflection of her own style. Classy, timeless, and effortlessly elegant, her designs are crafted for the everyday woman who values both beauty and comfort. With each piece, She weaves a story of empowerment, confidence, and the quiet strength that defines her journey as a designer and an entrepreneur.

But this is just the beginning. She dreams of seeing her creations on the global stage, worn by celebrities who share her love for chic sophistication. She envisions ChangLi becoming a name synonymous with international fashion, a brand that resonates with women everywhere.

As she continues to carve her path, Michelle is driven by a simple yet powerful dream: to inspire others. She hopes that every woman who wears ChangLi feels the confidence and empowerment that her designs embody. Because for her, fashion is not just about clothing—it's about expressing the timeless elegance that lies within every woman.